Senior Manager, Social Media- Vehicles

Opportunity summary

Employment type: FULLTIME. Management Level Senior Manager Job ID: 0000037044 Category Sales, Marketing & Product Management Location København K, Denmark Job Description Just imagine shaping how the LEGO® brand shows up in the worlds of cars, motorsport and vehicle culture, creating social stories that enthusiasts genuinely want to engage with. Then make it real. About the role As our Senior Manager, Social Media – Vehicles, you'll define and execute the global social media strategy for one of the LEGO Group's most important passion points: vehicles. You'll combine deep social media expertise with credible vehicle category experience, acting as a trusted voice on automotive culture, enthusiast communities and emerging trends. From audience insight and channel planning through content activation, creator engagement and performance optimisation, you'll help ensure vehicle launches and always-on storytelling deliver cultural relevance, fan engagement and measurable business impact. Working across product, brand, creative, communications and market teams, you'll turn product innovation and fan insight into platform-native stories that build credibility with enthusiasts and strengthen brand connection. Required Qualifications Delivered global social media strategies for major brands or portfolios. Built successful multi-platform content and campaign programmes1 …

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