Retail Play & Demo Experience Director

Opportunity summary

Job DescriptionRetail Play & Demo Experience Director At the LEGO Group, play is at the heart of everything we do. As our new Retail Play & Demo Experience Director, you'll shape how children, families and adult fans experience the LEGO® brand across more than 280 stores worldwide and LEGO.com. From immersive play zones and innovative product demonstrations to influencing the next generation of LEGO Stores, you'll lead one of the most exciting areas of our global retail transformation. We're pleased to share that we offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office and 2 days from home. Please submit your CV in English. Core Responsibilities Shape the future of retail experiences by developing the global strategy for in-store play, product demonstrations and audience-led experiences across LEGO Brand Retail stores and LEGO.com. Drive innovation across our retail estate by influencing both existing stores and future store concepts, ensuring play remains at the heart of every customer journey. Create scalable global solutions through playbooks, frameworks and retail concepts that can be deployed across our worldwide store network and adapted for other branded channels. Lead experimentation and continuous improvement by partnering with Digital, Retail Development and Store Operations teams to test, measure and scale new experiences1 …

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