Senior Director, B2B Design Experience

Opportunity summary

Job DescriptionAre you the visionary leader ready to redefine shopper-centric retail solutions as our new Senior Director, B2B Design Experience?This role will bridge brand storytelling with commercial execution to deliver scalable, impactful physical and digital retail solutions that elevate shopper engagement, strengthen brand equity, and drive growth.You will lead a high-impact team and shape global design principles that ensure consistency, flexibility, and effectiveness across diverse retail environments.Please note: This role is based in our Copenhagen HUB.Core Responsibilities:Set the Strategic VisionDefine and embed global retail experience principles that connect brand storytelling with shopper needs and commercial realities.Translate brand strategy into best-in-class B2B retail experiences across channels and markets.Act as a thought leader in shopper experience design, identifying trends and innovation opportunities.Design for Brand Experience & InnovationDesign commercially viable retail and on-shelf brand experiences that translate the LEGO brand into compelling physical and online retail environments.Develop shopper-centric journeys through design,1 …

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