CRM Manager - Retention & Loyalty - Do you want to help LAKRIDS BY BÜLOW on our mission to make the world love liquorice?

Opportunity summary

Official occupation: Salgs- og kundeansvarlig. Employment conditions: Almindelige vilkår. Employer CVR: 41790237. Primary career market: Professional Services & Consulting (broad employer-services fallback). Lakrids by Bülow | Copenhagen, Denmark (hybrid) - international candidates welcome | Full-timeReports to: Head of CRM, Johanna TernanderThe OpportunityLakrids by Bülow has built one of the most engaged confectionery communities in the Nordics — Lakrids Lovers. The platform is growing, the data is there, and the opportunity to turn it into a genuine retention and revenue engine is significant. We are hiring a commercially minded CRM Manager to bring the strategic and analytical brain that takes Lakrids Lovers to the next level. You will own lifecycle strategy, segmentation, campaign execution and platform development, and play a key role in scaling the programme globally.What You Will OwnCRM Strategy & Lifecycle MarketingDevelop and own lifecycle marketing strategies across welcome, onboarding, retention, reactivation, post-purchase and seasonal journeysOwn the CRM calendar and ensure alignment with GTM, commercial and seasonal prioritiesDefine the commercial1 …

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