Marketing
Lead Digital Marketing Manager - Trackunit
Opportunity summary
Employment type: FULLTIME. Lead Digital Marketing Manager Apply for this job We are looking for a Lead Digital Marketing Manager to own and optimize Trackunit’s digital growth engine. The role is responsible for driving awareness, qualified inbound demand, and conversion across our digital channels.You will set and execute the global digital strategy across paid media, website, SEO, Answer Engine Optimization (AEO), and conversion optimization. The role uses experimentation, analytics, AI, and modern search practices to improve performance and maximize commercial impact.Working closely with Product Marketing, Field Marketing, MarCom, RevOps, and Sales, the role ensures Trackunit is discoverable, trusted, and easy to engage with wherever buyers search for information.Expected OutcomesSuccess in this role means delivering measurable improvements across Trackunit’s digital growth engine, with a clear impact on inbound pipeline, digital customer journeys, discoverability, marketing efficiency, and scalable digital capabilities:Predictable inbound pipeline growthImproved conversion performanceCategory-leading digital discoverabilityData-driven optimization cultureScope of the roleYou will take the lead on Trackunit’s digital growth strategy, shaping how we attract, engage, and convert audiences across our digital channels1 …
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