Head of Franchise - LEGO Art & LEGO Botanicals

Opportunity summary

Employment type: FULLTIME. Management LevelSenior DirectorJob ID: 0000035257CategorySales, Marketing & Product ManagementLocationBillund, DenmarkJob DescriptionAs the Head of Franchise for LEGO Botanicals and LEGO Art, you will drive strategic growth and innovation across two complementary and synergistic businesses, as well as lead the exploration of new product opportunities in the adjacent space of design and interior decor!Core Responsibilities:Strategic Vision: Develop long-term strategies for LEGO Botanicals, LEGO Art, as well the bigger territory of decor for adults in alignment with broader organizational goals and market trends.Portfolio & Marketing: Lead product portfolio and marketing strategy to establish the LEGO brand’s impact in adult lifestyle spaces—focusing on innovation, breakthrough Go-to-Market that shift perceptions of the brand from “children’s toy” only to a design & creative medium.Franchise Accountability: Oversee business strategy and execution for LEGO Botanicals and LEGO Art, ensuring they meet commercial objectives. Drive alignment between different franchises to optimize performance.Leadership: Hold direct people leadership respons1 …

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