Head of CRM & Loyalty

Opportunity summary

At Flying Tiger Copenhagen, we are on a mission to create memorable experiences that keep our customers coming back for more. Our Customer Club is at the heart of that ambition, and we are looking for an experienced Head of CRM & Loyalty to take it to the next level. This is an exciting opportunity to lead two of our most commercially important capabilities: our Customer Club loyalty programme and our CRM, email, and marketing automation function. You will play a key role in driving customer engagement, increasing member lifetime value, and creating personalised experiences that strengthen our relationship with millions of customers across Europe. Leading a team of seven specialists and managers, you will collaborate closely with colleagues across Technology, Commercial, Marketing, E-commerce, and Customer Intelligence to ensure our loyalty ecosystem becomes an even stronger driver of growth. What you will be doing Own and develop our Customer Club strategy across multiple European markets. Drive member acquisition, engagement, retention, and lifetime value through innovative loyalty initiatives. Lead the continued development and expansion of the Customer Club, including new market rollouts and new app features. Define and execute our CRM and email marketing strategy, covering newsletters, lifecycle communications, and marketing automation1 …

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