Matas Group - Head of Brand Strategy & Marketing, In-House Brands

Opportunity summary

Build the next generation of Nordic brands Matas Group is making a significant strategic bet on In-House Brands, with an ambitious growth agenda across Denmark, Sweden, Norway and Finland. We are building a new Nordic In-House Brand organisation and are looking for a Head of Brand Strategy & Marketing, In-House Brands to build the marketing and brand capability. At the heart of this ambition is Matas Striber – one of Denmark’s most loved and recognised brands – which we aim to develop into a Nordic power brand. Alongside Striber, our portfolio spans skincare, haircare, health & wellness and lifestyle through brands including Matas Natur, Plaisir, FLAER, KICKS Beauty, Sunny Stories, Medicare and Matas Material. Build brands that can win across the Nordics You will own how our In-House Brands are positioned, built and activated across the Nordics – combining strong brand thinking with commercial impact. This is an opportunity to strengthen our most important brands and take one of Denmark’s most iconic everyday brands into new markets. Reporting to the Senior VP of In-House Brands, you will lead a Nordic team of three, primarily Brand Leads, and work closely with Marketing, Category, Stores and Digital1 …

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